Contributions
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How do you set a budget for your media strategy?
Consider all the additional costs that are associated with the revenue you're generating. The main focus shouldn't be just on the top line but your Contribution Margin - so your Revenue less all your Variable Expenses that go up with growing Revenue. Ultimately, we're chasing profitability so focusing just on Revenue can lead to poor strategy.
Activity
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Every marketer should balance: experimental tactics that get cheaper audience awareness + tactics that are more expensive, but more proven. Every…
Every marketer should balance: experimental tactics that get cheaper audience awareness + tactics that are more expensive, but more proven. Every…
Liked by Abir Syed, CPA
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Making mistakes can IMPROVE your customer loyalty?? OK, maybe that sounds really wrong, but today's episode goes into more detail about a specific…
Making mistakes can IMPROVE your customer loyalty?? OK, maybe that sounds really wrong, but today's episode goes into more detail about a specific…
Liked by Abir Syed, CPA
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What makes a promotion impactful? As we sprint towards Prime Day, I want to share a framework that helps me grow Amazon clients bottom line while…
What makes a promotion impactful? As we sprint towards Prime Day, I want to share a framework that helps me grow Amazon clients bottom line while…
Liked by Abir Syed, CPA
Experience
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Education
More activity by Abir
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DTC growth advice that doesn't work for fashion brands Part 3: Influencer Seeding The "best practice": message 500 influencers a week to gift…
DTC growth advice that doesn't work for fashion brands Part 3: Influencer Seeding The "best practice": message 500 influencers a week to gift…
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DTC growth advice that doesn't work for fashion brands Part 2: Ad Creative Art Direction The "best practice": make ugly ads, or make ads that don't…
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Creativity often thrives within boundaries. A formula or template can really help jumpstart the creative process when you're not starting from…
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Come work on the best advertising team in the business. I am actively hiring for three positions on our Demand Generation team to evangelize our…
Come work on the best advertising team in the business. I am actively hiring for three positions on our Demand Generation team to evangelize our…
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🔮 Culture invites everyday people to participate; memes, reactions, critique... culture is participatory now. Commerce is how customers "play" with…
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